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Leadership

The people behind the mission.

Coach Hughes, Bryan Jones, and Coach Cannon are published here. Additional board members are added only when the organization confirms them.

Coach Hughes from behind at practice, wearing a Team Elevate shirt that reads Coach Hughes.

Founder & Head Coach

Coach Hughes

U.S. Navy Veteran | Basketball Coach | Mentor | Player Developer

Coach Hughes is the founder of S.E.D.A. Foundation and brings a strong combination of leadership, discipline, basketball knowledge, mentorship, and more than seven years of AAU coaching experience to the organization.

As a U.S. Navy veteran, Coach Hughes understands discipline, accountability, teamwork, preparation, and leadership. Those principles show up in how he coaches and how he develops players.

His coaching philosophy extends beyond basketball. His focus is developing skilled, confident, disciplined players who understand the game, compete the right way, and carry those principles into life.

“Develop the player. Build the person. Elevate the game.”
— Coach Hughes

Coaching experience

  1. 01

    Bruton High School

    Associate Assistant Varsity Coach

  2. 02

    Toano Middle School

    Head Coach

  3. 03

    Nansemond River High School

    JV Coach

  4. 04

    Warhill High School

    JV Coach

  5. 05

    AAU Basketball

    7+ Years Coaching Experience

Board Member | Assistant Coach | Technology & Strategic Development

Bryan Jones

U.S. Army Veteran | Technology Professional | Mentor

Bryan Jones serves as a Board Member and Assistant Coach with S.E.D.A. Foundation, helping advance the organization's mission through leadership, mentorship, technology, strategic development, and community engagement.

A U.S. Army veteran and experienced technology professional, Bryan brings a background built around leadership, service, problem-solving, accountability, and organizational development.

As a member of the S.E.D.A. Foundation Board, Bryan supports the organization's strategic direction and works to strengthen the infrastructure needed for sustainable growth.

His focus includes developing opportunities for corporate sponsorships, community partnerships, technology partnerships, fundraising initiatives, and relationships with organizations that share S.E.D.A.'s commitment to youth development.

As an Assistant Coach, Bryan supports player development, team preparation, mentorship, accountability, discipline, teamwork, and leadership.

It's bigger than buckets.

We're building confidence, creating opportunities, and showing these kids there's more out here for them.

— Bryan Jones

Assistant Coach

Coach Cannon

Team Elevate Basketball

Coach Cannon serves as an assistant coach with Team Elevate Basketball, the athletic program of S.E.D.A. Foundation.

Official technology partner

Bxlly Digital is the official technology partner of S.E.D.A. Foundation. Bryan Jones, founder of Bxlly Digital, supports the organization's technology and digital strategy, including the website, communications, sponsor visibility, online services, and the infrastructure needed for growth.

Bxlly Digital
Board of Directors

Only confirmed directors are listed. Add a name, title, biography, photo, professional background, and LinkedIn URL in the organization configuration when the board appoints someone.

Bryan Jones

Board Member

Bryan Jones serves on the S.E.D.A. Foundation Board and as an assistant coach. He supports strategic direction, partnerships, fundraising, and the technology infrastructure the organization needs to grow.

U.S. Army veteran and technology professional. Founder of Bxlly Digital.

LinkedIn not published